I want some of this.
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Pepsi is trying something out in China that you probably won’t see elsewhere for a while: A Lay’s potato chip flavored by a mix of Pepsi and chicken.
The ad above references the trend by showing a man running out to get Pepsi for his girlfriend, who uses it to cook chicken. (Another woman is also involved.)
For Pepsi, it’s also a great way to combine the forces of its soft drink and snacks businesses. PepsiCo not only owns all the Pepsi cola brands, but all of Frito-Lay’s snacks as well.
Pepsi Cola Chicken-Flavored Lay’s joins the pantheon of Lay’s flavors in that country including cucumber, lemon tea and hot-and-sour fish soup.