their (helloflo.com) website here
follow up below
The video cost only $6,000 with the help of friends and the business is now selling about $4 Mil a year.
Mashable story here: http://mashable.com/2013/08/28/6000-video-launched-helloflo/
was this really banned:
A look at how this week’s (July 11, 2013) cover got made. Story & timeline here